K-pop, K-beauty, K-fashion, what type of “K” do you like?
Korean Culture Coming, Changing and Diversifying
Naiwen Cui
The Korean wave starts to sweep over the U.S., bringing new things while changing the image of South Korea.
Korean Culture Hits US
Korean Beauty leads a new wave in US
Naiwen Cui
BB Cream, sheet masks and BB Cushion are just a few examples of how K-beauty is a part of American beauty retail.
K-pop leads K-wave to come into the US
Naiwen Cui
BTS got to the top of the Billboard charts, demonstrating how K-pop has become a new type of music in the U.S.
K-fashion is coming into the US
Naiwen Cui
Can K-fashion become the new type of the Korean wave in the US？Many say it still has a long way to go.